{"product_id":"purito-pure-vitamin-c-serum-60ml","title":"Purito Pure Vitamin C Serum 60ml","description":"\u003ch1\u003ePURITO SEOUL Pure Vitamin C Serum \u003c\/h1\u003e\n\u003cp\u003eBrighten dull spots, even out skin tone, and restore a fresh, luminous glow with gentle daily Vitamin C care.\u003c\/p\u003e\n\u003cp\u003eThe PURITO SEOUL Pure Vitamin C Serum is a lightweight brightening serum formulated with 5% pure Ascorbic Acid, Niacinamide, and Glutathione to help improve dullness, uneven-looking tone, and lack of radiance.\u003c\/p\u003e\n\u003cp\u003eDesigned as an approachable daily Vitamin C treatment, the formula combines effective brightening care with moisture-supporting ingredients such as Bamboo Water and Sodium Hyaluronate, helping skin look clearer, smoother, and more vibrant without a heavy or sticky finish.\u003c\/p\u003e\n\u003cp\u003eIts lightweight, fast-absorbing texture layers easily into both simple and multi-step skincare routines, making it a great choice for anyone wanting to introduce pure Vitamin C into their routine without jumping straight to a very high-strength formula.\u003c\/p\u003e\n\u003ch3\u003e✨ Why You'll Love It\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e5% Pure Vitamin C\u003c\/strong\u003e\u003cbr\u003eFormulated with pure Ascorbic Acid to help brighten dull-looking skin and improve the appearance of uneven skin tone with continued use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTriple brightening care\u003c\/strong\u003e\u003cbr\u003eVitamin C works alongside \u003cstrong\u003eNiacinamide and Glutathione\u003c\/strong\u003e to support a clearer, more radiant-looking complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydrating, not just brightening\u003c\/strong\u003e\u003cbr\u003eBamboo Water and Sodium Hyaluronate help replenish moisture so skin feels fresh and comfortable while receiving active brightening care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelps revive dull, tired-looking skin\u003c\/strong\u003e\u003cbr\u003eIdeal for complexions that look flat, uneven, or lacking in natural radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and fast-absorbing\u003c\/strong\u003e\u003cbr\u003eThe smooth serum texture absorbs quickly and leaves a refined finish without feeling greasy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e\u003cbr\u003ePURITO lists the serum for all skin types. Sensitive skin can start with a smaller amount or mix the serum with moisturiser while building tolerance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVegan \u0026amp; cruelty-free\u003c\/strong\u003e\u003cbr\u003ePURITO SEOUL identifies the product as vegan-friendly and cruelty-free, with no synthetic fragrance.\u003c\/p\u003e\n\u003ch3\u003e🎯 Skin Concerns\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDull or tired-looking skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUneven-looking skin tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDark spots and visible discolouration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePost-breakout marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLack of radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDehydrated-looking skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEarly signs of uneven texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSkin needing antioxidant support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e💕 Perfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAll skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNormal and combination skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDry or dehydrated skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDull or uneven-looking complexions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSkin with post-breakout marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVitamin C beginners\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThose looking for brightening and hydration in one step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🌿 Key Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e5% Ascorbic Acid (Pure Vitamin C)\u003c\/strong\u003e – Helps improve dullness and uneven-looking tone while supporting a brighter, more revitalised complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Helps brighten uneven-looking skin, support a smoother complexion, and improve overall skin clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlutathione\u003c\/strong\u003e – An antioxidant ingredient included to complement the formula’s brightening and radiance-focused benefits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBamboo Water\u003c\/strong\u003e – The Korean formula page highlights Bamboo Water as a major hydrating base, helping support fresh, comfortable skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e – A form of Hyaluronic Acid that helps attract and retain moisture for softer, more hydrated-looking skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Helps support smoother, healthier-looking skin and complements the serum’s overall well-ageing benefits.\u003c\/p\u003e\n\u003ch3\u003e🫧 How to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, apply\u003cstrong\u003e \u003c\/strong\u003e2–3 pumps of the serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently spread from the centre of the face outward.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightly press or massage with your fingertips until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturiser.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIf used during the daytime, always finish with a\u003cstrong\u003e \u003c\/strong\u003ebroad-spectrum sunscreen.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e💡 Pro Tips\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBest used in the evening\u003c\/strong\u003e\u003cbr\u003ePURITO generally recommends using the serum at night because pure Vitamin C can be sensitive to light. If you prefer daytime use, always follow with sunscreen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensitive skin? Start slowly\u003c\/strong\u003e\u003cbr\u003eA mild tingling or warming sensation can occur when first introducing pure Vitamin C. Start with a small amount, or mix the serum with moisturiser until your skin becomes accustomed to it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePair with barrier-friendly hydration\u003c\/strong\u003e\u003cbr\u003ePURITO recommends combining the serum with hydrating ingredients such as Hyaluronic Acid, Panthenol, and Ceramides for a more comfortable routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSunscreen is essential\u003c\/strong\u003e\u003cbr\u003eDaily SPF helps protect your skin and complements your brightening routine, especially when targeting dark spots and uneven tone.\u003c\/p\u003e\n\u003ch3\u003e⚠️ Storage \u0026amp; Freshness\u003c\/h3\u003e\n\u003cp\u003ePure Vitamin C is naturally prone to oxidation, so proper storage is especially important.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eKeep the bottle tightly closed after every use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStore in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePURITO recommends using the serum within 3 months after opening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid direct contact with the eyes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0693\/2843\/7536\/files\/PuritoVitaminC-4.jpg?v=1787453696\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e  \u003cspan\u003eBambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Polyglyceryl-6 Caprylate, Aqua\/Water, Polyglyceryl-4 Caprate, Sodium Hyaluronate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine\u003c\/span\u003e\u003c\/p\u003e","brand":"Purito","offers":[{"title":"Default Title","offer_id":52234959487264,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/2843\/7536\/files\/PuritoVitaminC.png?v=1787453695","url":"https:\/\/mikaelabeauty.co.nz\/products\/purito-pure-vitamin-c-serum-60ml","provider":"Mikaela Beauty Boutique","version":"1.0","type":"link"}