PURITO SEOUL Pure Vitamin C Serum 

Brighten dull spots, even out skin tone, and restore a fresh, luminous glow with gentle daily Vitamin C care.

The PURITO SEOUL Pure Vitamin C Serum is a lightweight brightening serum formulated with 5% pure Ascorbic Acid, Niacinamide, and Glutathione to help improve dullness, uneven-looking tone, and lack of radiance.

Designed as an approachable daily Vitamin C treatment, the formula combines effective brightening care with moisture-supporting ingredients such as Bamboo Water and Sodium Hyaluronate, helping skin look clearer, smoother, and more vibrant without a heavy or sticky finish.

Its lightweight, fast-absorbing texture layers easily into both simple and multi-step skincare routines, making it a great choice for anyone wanting to introduce pure Vitamin C into their routine without jumping straight to a very high-strength formula.

✨ Why You'll Love It

5% Pure Vitamin C
Formulated with pure Ascorbic Acid to help brighten dull-looking skin and improve the appearance of uneven skin tone with continued use.

Triple brightening care
Vitamin C works alongside Niacinamide and Glutathione to support a clearer, more radiant-looking complexion.

Hydrating, not just brightening
Bamboo Water and Sodium Hyaluronate help replenish moisture so skin feels fresh and comfortable while receiving active brightening care.

Helps revive dull, tired-looking skin
Ideal for complexions that look flat, uneven, or lacking in natural radiance.

Lightweight and fast-absorbing
The smooth serum texture absorbs quickly and leaves a refined finish without feeling greasy.

Suitable for all skin types
PURITO lists the serum for all skin types. Sensitive skin can start with a smaller amount or mix the serum with moisturiser while building tolerance.

Vegan & cruelty-free
PURITO SEOUL identifies the product as vegan-friendly and cruelty-free, with no synthetic fragrance.

🎯 Skin Concerns

• Dull or tired-looking skin

• Uneven-looking skin tone

• Dark spots and visible discolouration

• Post-breakout marks

• Lack of radiance

• Dehydrated-looking skin

• Early signs of uneven texture

• Skin needing antioxidant support

💕 Perfect For

• All skin types

• Normal and combination skin

• Dry or dehydrated skin

• Dull or uneven-looking complexions

• Skin with post-breakout marks

• Vitamin C beginners
  

• Those looking for brightening and hydration in one step

🌿 Key Ingredients

5% Ascorbic Acid (Pure Vitamin C) – Helps improve dullness and uneven-looking tone while supporting a brighter, more revitalised complexion.

Niacinamide – Helps brighten uneven-looking skin, support a smoother complexion, and improve overall skin clarity.

Glutathione – An antioxidant ingredient included to complement the formula’s brightening and radiance-focused benefits.

Bamboo Water – The Korean formula page highlights Bamboo Water as a major hydrating base, helping support fresh, comfortable skin.

Sodium Hyaluronate – A form of Hyaluronic Acid that helps attract and retain moisture for softer, more hydrated-looking skin.

Adenosine – Helps support smoother, healthier-looking skin and complements the serum’s overall well-ageing benefits.

🫧 How to Use

1. After cleansing, apply 2–3 pumps of the serum to the face.

2. Gently spread from the centre of the face outward.

3. Lightly press or massage with your fingertips until fully absorbed.

4. Follow with moisturiser.

5. If used during the daytime, always finish with a broad-spectrum sunscreen.

💡 Pro Tips

Best used in the evening
PURITO generally recommends using the serum at night because pure Vitamin C can be sensitive to light. If you prefer daytime use, always follow with sunscreen.

Sensitive skin? Start slowly
A mild tingling or warming sensation can occur when first introducing pure Vitamin C. Start with a small amount, or mix the serum with moisturiser until your skin becomes accustomed to it.

Pair with barrier-friendly hydration
PURITO recommends combining the serum with hydrating ingredients such as Hyaluronic Acid, Panthenol, and Ceramides for a more comfortable routine.

Sunscreen is essential
Daily SPF helps protect your skin and complements your brightening routine, especially when targeting dark spots and uneven tone.

⚠️ Storage & Freshness

Pure Vitamin C is naturally prone to oxidation, so proper storage is especially important.

• Keep the bottle tightly closed after every use.

• Store in a cool, dry place away from direct sunlight.

• PURITO recommends using the serum within 3 months after opening.

• Avoid direct contact with the eyes.

Ingredients:  Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Polyglyceryl-6 Caprylate, Aqua/Water, Polyglyceryl-4 Caprate, Sodium Hyaluronate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine