Beauty of Joseon Glow Deep Serum Rice+ Alpha Arbutin

Illuminate. Even. Renew.

Reveal your most radiant complexion with our Brightening Rice Serum, expertly crafted to target pigmentation and uneven tone for a visibly brighter, healthier glow.

🌾 Heritage Hydration: 68% Rice Bran Water
Steeped in centuries of Korean beauty tradition, Rice Bran Water—once known as “Beauty Water” in the Joseon Dynasty—delivers a surge of amino acids and minerals to deeply hydrate and plump dry skin.

✨ Targeted Tone Correction: 2% Alpha‑Arbutin
A powerhouse brightener, Alpha‑Arbutin inhibits tyrosinase activity to curb melanin production, helping fade dark spots and discoloration. Clinically shown to be up to 10× more effective than Beta‑Arbutin, it refines and evens your skin tone.

Why You’ll Love It

• Instant Refresh: Lightweight, fast‑absorbing texture feels like a burst of moisture.

• Historical Efficacy: Inspired by royal skincare rituals for timeless beauty.

• Clinically Proved Brightening: Advanced Alpha‑Arbutin formula visibly reduces dark spots.

• Everyday Glow: Use morning and night to maintain a luminous, healthy complexion.

How to Use

1. After cleansing and toning, dispense 2–3 drops into your palms.

2. Gently press into face and neck, focusing on areas of discoloration.

3. Follow with moisturizer and SPF in the morning.

Elevate your routine—embrace even, illuminated skin with every drop of our Brightening Rice Serum.